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How to write compelling product description copy for your e-store

Written by Marco Conti Tuesday, 09 March 2010 13:47

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How to write compelling product description copy for your e-store
The SEO Factor
Don't use the manufacturer description
make my copy better
Watch your word count
SEO
Read, Edit, Spell
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If you are like me, writing your own copy is at the same level as getting a root canal. In fact, worse. At least at the dentist I get to sit down, put on my IPod and zone out for a while.

Writing copy is a chore; it's painful, frustrating and time consuming. But it needs to be done and done well. Your business success and its very future is at stake.

If the copy in question is a product description, the task is even more important. Now you are competing against the big boys, Your little product has to sell in an overcrowded, jaded and distracted market that really may or may not need it. You have to grab your audience with few words and give them a good reason to buy your product.

No wonder there are professionals that do this for a living.
In fact, if you have the budget, this is precisely my suggestion: hire a pro.
If you do, make sure the pro you hire has an established track record and that he or she has web copywriting experience.

But even if you decide to hire a pro, it doesn't mean you should stop reading and learning about web copywriting. The more you learn the better. At the very least you will be able to judge the quality of your copywriter's work and eventually do your own writing  after you have gained enough experience. And there is always the last minute job where being able to do your own copy is imperative.

But let's face it: If you are reading this you probably don't have the budget to hire a high flying copywriter right now. You are here because you want a few tips on how to do it yourself.

Let's start, but first of all, I want to establish a few important points about web copywriting and the main differences between print and web media writing.